ROBOTECH · April 3, 2026

On April 3, 2026, RX Global (Reed Exhibitions) and the New Strategy (Humanoid Robot Scene Application Alliance) officially reached a strategic partnership. From October 27 to 29, 2026, the "ROBOTECH ASIA—Asia Embodied Robotics Technology & Application Expo" will be jointly held at the Shenzhen World Exhibition & Convention Center. The two parties will use this collaboration as an opportunity to connect the full chain from technology R&D and scene requirements to industrial implementation for embodied intelligent robots, propelling the industry from "laboratory" to "productivity substitution" and supporting the high-quality development of the embodied intelligence industry.

About the New Strategy (Humanoid Robot Scene Application Alliance)

Founded in July 2024, the Alliance's predecessor was the Humanoid Robot Innovation Application Consortium (established in late 2023). It was jointly initiated by over 20 leading humanoid robot industry chain enterprises, academic institutions, and media platforms, including UBTECH, Unitree, AgiBot, Deep Robotics, Kepler, Bucek, Silver Wheel Shares, Weichuang Electric, Kunwei Technology, Sunwoda, CGN, Foxconn, Taishan Group, and Zhejiang University.

With "scene application, implementation is king" as its core guiding principle, the Alliance has long focused on application demands across industrial automation, warehouse logistics, 3C electronics, healthcare & elderly care, and other diversified fields. It also connects resources from mobile robots and low-speed autonomous driving within the embodied intelligence mobile robot ecosystem, linking over 1,000 enterprises.

Wang Yongting, Senior Project Director of RX Global, stated: "We will leverage our own resources and operational advantages to join hands with the Humanoid Robot Scene Application Alliance, using the ROBOTECH ASIA exhibition as a vehicle to promote the aggregation and implementation of embodied intelligent robot industry resources, supporting the high-quality development of the industry."

Li Jinke, Secretary-General of the New Strategy (Humanoid Robot Scene Application Alliance), stated: "Through our collaboration with RX Global, we will leverage the Alliance's resource advantages to promote the precise alignment of embodied intelligent robot technologies with application scenarios, building an industrial ecosystem and cultivating new drivers for development."

About the Exhibition — ROBOTECH

ROBOTECH is Asia's premier embodied robotics industry event, featuring comprehensive industry chain coverage and a focused application scenario approach. It is dedicated to building an international-level platform integrating technology showcase, business negotiation, ecosystem collaboration, and trend forecasting, bridging the gap from concept validation to real-world industrial scenario implementation, deeply connecting global innovative technologies with overseas market opportunities, and promoting the mass production and industrial upgrade of embodied intelligence in industrial scenarios.

Exhibition Dates: October 27–29, 2026

Venue: Shenzhen World Exhibition & Convention Center (Bao'an)

Exhibition Inquiries

RX Global:

Ms. Aster Wu | Tel: +86-755-2383 4527 | Email: aster.wu@rxglobal.com

New Strategy Alliance:

Ms. Yu Xiwen | Tel: +86-136 9989 1452 | Email: xiwenyushao@126.com